portfolio
Nour
El Barraj
social media manager & content producer
Bio
Great to meet you.
I’m currently a social media manager at Foot Locker EMEA, based in the Netherlands. Prior to that, I was working on social content development and production at Red Bull Media House, in Salzburg, Austria.
At Foot Locker, I’ve been leading our strategy to define our content approach and roles of our channels including Instagram and TikTok since 2018.
During my time at Red Bull, I launched and led Red Bull TV’s social presence, before shifting towards content development across Red Bull’s global social channels.
Foot Locker EMEA
Social Media Manager, 2018-2023
Red Bull Media House
Social Media Producer, 2015-2018
Red Bull Lebanon
Digital Specialist, 2013-2015
Lebanese American University
Communication Arts & Advertising, 2009-2013
Expertise
- Social Content Ideation & Execution
- Content strategy
- Social platform development
- Social copywriting
- Community Management
work
Instagram Reels/TikTok
With a trend-based approach, I conceptualize and execute Instagram Reels and TikTok videos that allow for brand recognition and overall engagement.
Click on each image to watch.
Engaging Stories
Whether it's to tap into cultural moments, engage Instagram audiences, or provide event coverage, I have extensive experience in creating Instagram Story formats for multiple purposes and consumers.
Role: ideation & creation of content
Leveraging talents
Scouting and working with creative talents and athletes that are a suitable fit for brands on social at Red Bull & Foot Locker.
1) One of the first collaborations with Pablo Rochat for Red Bull Cliff Diving.
Role: Talent brief & management
2) A tufted Nike TN Rug by Currie Goat for an Instagram competition on Foot Locker EU.
Role: Talent brief & management
3)"Red Bull Last Set" challenges athletes to answer as many random questions as possible while doing a physical activity in 60 seconds.
Role: Content development & execution
Branded Live Formats
Foot Locker Twitch Charity Livestream with gamer Ebonixsims to raise funds for Black Minds Matter.
Role: Concept Development
"What's in Your Fridge?" is a Facebook Live format where viewers suggest ideas for Red Bull athletes to cook, based on ingredients found in their fridge.
Role: Concept Development & execution
Work with me
nour.barrage@gmail.com